The Nation owns the team.
Always.
HOKSG helps First Nations acquire, build, and operate hockey and lacrosse franchises as 100% Nation-owned assets — men's and women's.
Participation is
not ownership.
For generations, Indigenous athletes have helped build Canadian sport. But playing the game is different from owning the institution behind it. Funding a youth program is valuable. Sponsoring a tournament is valuable. Developing elite athletes is valuable. Ownership goes further — it means control of the asset, the identity, the revenue, the employment opportunities, and the future of the organization.
That is the difference between being invited into somebody else's system and holding an ownership position inside it.
The Nation owns.
HOKSG operates.
100% — The Nation Owns
- Franchise equity
- Brand and identity
- Naming rights
- Revenue and asset value
- Major governance decisions
- Future resale value
0% — HOKSG Owns
- No franchise equity
- No land
- No cultural rights
- No claim on the underlying asset
- Compensated through service agreements only
House of Kanada Sports Group is not an Indigenous-owned company and does not claim to be one. Its role is to help create and support Indigenous-owned sports assets while taking no franchise equity itself.
This has been done before.
What hasn't been done is connecting it.
Indigenous sports ownership is not a theoretical idea. Star Blanket Cree Nation owned the Junior A Lebret Eagles beginning in 1993. The Seneca Nation acquired the Rochester Knighthawks of the NLL in 2025. Indigenous investors and leaders have participated in professional lacrosse, women's hockey, and major sports investment for years. What Canada has not yet built is a deliberate national strategy connecting those individual examples into a growing network of Nation-owned franchises.
Whose Game.
The case for First Nations ownership of amateur sport in Canada — the history, the precedents, the economic case, and the path from a single Nation-owned franchise to a national network.
Nobody has to build
the front office from scratch.
Acquire
Market identification, seller engagement, league process, financial analysis, transaction coordination.
Operate
Front office, league compliance, game operations, team administration, professional management.
Grow
Sponsorship, branding, marketing, community partnerships, ticket strategy, Nation Collections apparel.
Develop
Player pathways, Indigenous coaching opportunities, youth programming, men's and women's development.
Intelligence
AkweOS Sports brings finance, operations, grant intelligence, team management, and community programming into one environment.
A Nation should be able to own a sophisticated sports asset without first employing an entire sports organization before it buys one. Over time, Indigenous managers, administrators, coaches, and executives move through the system — the objective is not dependency on HOKSG, it's capacity and institutional knowledge that grow stronger inside the Nation.
Two sports, men's and women's,
one ownership principle.
Hockey
Junior and competitive hockey opportunities. Men's and women's teams. Player-development pathways. Coaching and management development. Community programming. Nation-owned branding and apparel. Existing-arena acquisitions where appropriate.
Lacrosse
Box and field pathways. Men's and women's competition. Youth-to-elite development. Indigenous-designed apparel and equipment opportunities. Connections to the broader Indigenous lacrosse economy — placing greater ownership of the Creator's Game back into Indigenous hands.
HOKSG is beginning with hockey and lacrosse — not twenty sports, not everything at once — to prove the ownership model where we can build real operating capability and Indigenous leadership. One successful Nation-owned franchise proves an idea. Several prove a model. At sufficient scale, a network of them could eventually create the conditions for Indigenous-owned competitive leagues.
That is a horizon. Not a promise.
Built with Nations.
Built to belong to Nations.
Markus Ebrecht
National franchise development, Nation relationships, league relationships, and platform operations.
Kelly Ohler
Commercial strategy, sponsorship, marketing, branding, and franchise apparel.
HOKSG is engaging respected leaders across Indigenous hockey, lacrosse, women's sport, athlete development, wellness, and sports governance. As appointments are formally confirmed, they will be announced here. Indigenous leadership is not being added to the model after it's built — Indigenous leadership will help determine what the model becomes.
Your Nation does not
have to decide today.
The first conversation isn't about signing an agreement. It's about understanding your Nation — its young people, its sports history, its economic priorities, its market — and whether ownership of a hockey or lacrosse franchise belongs somewhere in that future.
Own the Game. Own the Asset. Own the Future.
The Nation owns 100%. HOKSG operates. Nobody extracts Indigenous equity.